Clear & Persuasive
SEO Copywriting.
Copywriting for Clear Communication
- SEO Copywriting Services
- Website & Blog Copywriters
- Article Marketing Copywriting
- Email Marketing Copywriters
What Exactly Does
Copywriting Involve.
Effective Business Writing
Copywriting is the skill of writing the right words, to say the right thing, to the right people to get the right response. There are many different copywriting styles, the style chosen depends upon the purpose, whether that be an advert, a legal letter or an instruction booklet a website. Good copywriting should convince your readers of the merits of your products and services and lead them to some form of action, be that contacting you for a quote or purchasing directly from your website. Search engine optimised (SEO) copywriting helps your website to gain more visibility on search engines such as Google, Yahoo and Bing.
Identifying Your
Target Customers.
Barking Up The Right Tree
We often ask business owners who their target customers are. The usual response is everyone. In fact every business has its target customers. Discovering your target customers could start the geographic location you are targeting. If your website is aimed at a particular country or city, you will generally have far greater success than trying to aim for a large area. Your website may also lean towards one gender. We help you identify your target customers and develop an effective copywriting style. This technique results in far greater success than aiming for everyone but not targeting any group in particular.
Research Is Key To
Good Copywriting.
Failing to Prepare is Preparing to Fail
Copywriting is made up of around 90% research and 10% writing time. Knowledge of your products, services & business is essential to writing effective website copy. We question you about your business, product and services you offer, past customers, history of the business and who you want to target. We collect brochures, website clippings, magazine articles and carefully examine your competitors to determine how to best market your company. We use various copywriting techniques to create a mix of informative and sales copy that is aimed at your target customers and also to rank well with search engines.
Key Features
and Benefits.
Critical To Online Selling
Features are what a product does or is, such as an Ipod click wheel. The benefit is what it will do for your customer, in the case of the ipod, it makes navigation quick and easy, and it looks cool! With copywriting, features don’t sell, benefits do. Customers may want to know what the features are and whether they are included in the price, but its the benefit that comes from these features that sells. The more benefits you show, the better your sales will be.
Comparing
Value & Price.
Copywriting for Clear Communication
People don’t buy just on price, they buy on the value offered. There is always a market for the cheapest price, however, this often doesn’t mean the best value. Once your customers can see that you can meet their needs better than any of your competitors, they can understand how you offer the best value. We discover what is special about your business and help it stands out from the crowd highlighting your unique services or products.
